Are you tired of battling to convert web site site visitors into paying consumers? Do you find on your own investing plenty of hrs and also bucks on marketing projects that fall short to generate the results you need? If so, you’re not the only one. Lots of entrepreneurs and also entrepreneur encounter this challenge every day, but there is a remedy that could change the ready you: ClickFunnels 2.0.
ClickFunnels is an all-in-one advertising and marketing remedy that enables organizations to create high-converting sales funnels effortlessly. Whether you’re selling physical items, electronic downloads, or solutions, ClickFunnels supplies a platform that simplifies the entire procedure of creating as well as managing your sales funnel. And with the recent release of ClickFunnels 2.0, the system has ended up being even more reliable as well as effective.
In this article, we’ll take a deep study ClickFunnels 2.0 as well as check out every one of its new attributes and improvements. We’ll reveal you just how to develop a sales channel from square one making use of the system’s instinctive drag-and-drop interface. We’ll additionally discuss exactly how ClickFunnels 2.0 incorporates with various other advertising devices and also systems, such as e-mail advertising and marketing software program as well as settlement portals. Why We Use Clickfunnels 2.0?
You’ll find out about the different types of sales funnels as well as which ones are best matched for your company. You’ll also uncover how to maximize your sales funnel to maximize conversions as well as profits.
If you’re severe regarding growing your organization as well as wish to take your marketing video game to the next level, after that ClickFunnels 2.0 is the device you’ve been searching for. So, get a cup of coffee and also prepare to uncover just how ClickFunnels 2.0 can transform your marketing strategy as well as aid you accomplish your company goals. Why We Use Clickfunnels 2.0?
What is Clickfunnels 2.0?
ClickFunnels 2.0 is the current variation of the popular advertising as well as sales channel home builder system, ClickFunnels. It’s an all-in-one option that allows businesses to produce extremely efficient sales funnels, from list building and also opt-in web pages to sales web pages as well as upsell web pages, easily. ClickFunnels 2.0 has a series of new attributes and renovations that make it much more effective and also reliable than its precursor.
One of the major improvements in ClickFunnels 2.0 is the upgraded editor. The new editor is quicker, more user-friendly, and easier to utilize, with a drag-and-drop interface that makes it basic to develop and also customize your sales funnels. It likewise includes a variety of new themes and layout components that permit you to develop stunning web pages and funnels in mins.
ClickFunnels 2.0 likewise includes a brand-new Funnel Builder Secrets educating program, which provides detailed support on just how to develop high-converting sales funnels. The program covers everything from producing lead magnets and also opt-in web pages to crafting reliable sales duplicate as well as making tempting offers. With this training, also novices can swiftly come to be funnel-building specialists.
Another new function in ClickFunnels 2.0 is the One-Click Upsell function, which makes it possible for companies to offer upsells and also downsells to clients with just one click. This feature can dramatically raise profits and improve profits for organizations of all dimensions.
Overall, ClickFunnels 2.0 is a powerful and also reliable marketing as well as sales channel home builder that can aid businesses to generate more leads, increase sales, as well as expand their client base. Whether you’re a small company proprietor or an advertising expert, ClickFunnels 2.0 offers the tools as well as sources you require to do well in today’s competitive on-line market. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 vs ClickFunnels 1.0
ClickFunnels 2.0 is the most recent version of the popular sales channel contractor system, ClickFunnels, as well as it consists of numerous vital differences as well as enhancements over its precursor, ClickFunnels 1.0.
- Editor: One of one of the most considerable modifications in ClickFunnels 2.0 is the editor. The new editor is quicker, a lot more intuitive, as well as less complicated to utilize. It consists of a range of new templates, design components, and a drag-and-drop user interface that makes it easy to create and personalize your sales funnels. Why We Use Clickfunnels 2.0?
- Funnel Builder Secrets: ClickFunnels 2.0 includes a brand-new training program called Funnel Builder Secrets. This program provides detailed assistance on how to develop high-converting sales funnels, including lead generation and also opt-in pages, sales pages, and also upsell web pages. This training program can assist even beginners to quickly end up being funnel-building experts. Why We Use Clickfunnels 2.0?
- One-Click Upsell: ClickFunnels 2.0 consists of a new One-Click Upsell feature, which makes it possible for services to offer downsells and upsells to clients with just one click. This feature can dramatically raise profits and boost profits for companies of all sizes. Why We Use Clickfunnels 2.0?
- Follow-Up Funnels: ClickFunnels 2.0 includes Follow-Up Funnels, a brand-new feature that makes it possible for companies to automate their e-mail marketing projects. With Follow-Up Funnels, organizations can develop targeted e-mail campaigns and follow-up series that are triggered based on consumer actions, such as purchases or abandoned carts. Why We Use Clickfunnels 2.0?
- Improved Integrations: ClickFunnels 2.0 includes boosted integrations with various other marketing tools and also systems, such as email marketing software application and also repayment gateways. This makes it much easier for companies to attach their sales funnels to their existing advertising and marketing and also settlement systems.
Overall, ClickFunnels 2.0 is a more reliable as well as powerful advertising and marketing as well as sales funnel contractor than ClickFunnels 1.0. It consists of a range of brand-new functions, enhancements, and training programs that can assist services to produce more leads, rise sales, and grow their client base. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 Pricing
ClickFunnels 2.0 offers three primary pricing plans to match businesses of all budgets and dimensions.
Prior to determining the right option for your budget, you can register for the 14-day totally free trial. Right here’s a closer look at each plan and what it consists of:
- Basic Plan: The Basic plan sets you back $147 monthly as well as includes one site, 20 funnels, one admin individual, one domain, three courses, 1,000 trainees, 10,000 calls, unlimited process, unlimited web pages, unlimited products, limitless email series, basic analytics, and also the CF1 Maintenance Mode Plan. Why We Use Clickfunnels 2.0?
- Pro Plan: The Pro plan costs $197 monthly as well as includes every one of the functions of the Basic Plan, along with additional benefits such as five admin individuals, three domains, 15 courses, 10,000 trainees, 25,000 calls, associate program, API accessibility, ShareFunnels, Liquid Theme Editor, and more. Why We Use Clickfunnels 2.0?
- Funnel Hacker Plan: The Funnel Hacker plan costs $297 per month and also is the most detailed strategy, consisting of all the features of the Pro Plan as well as even more advantages like 15 admin customers, nine domains, 200 courses, 20,000 pupils, 200,000 contacts, progressed analytics, and also much more. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0: Everything You Should Know
The suggestion behind ClickFunnels 2.0 is to provide you all the marketing devices you need to run your projects. Even without coding experience, you can appreciate this program’s cutting technology.
Let’s check out all the exceptional attributes you can use on ClickFunnels 2.0. You can choose if this platform is great for you. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 has a feature called the Funnel Hub, which is essentially a dashboard that provides a review of all your funnels in one area. From the Funnel Hub, you can see your funnel statistics, consisting of the variety of site visitors, leads, and sales for every funnel.
The Funnel Hub also offers access to a series of functions and tools, including the channel editor, e-mail autoresponder, and associate management system. You can utilize the Funnel Hub to develop brand-new funnels, edit existing ones, and also track your channel efficiency in time.
Among the essential benefits of the Funnel Hub is that it allows you to manage all your funnels from a solitary place, making it very easy to monitor your advertising campaigns and also maximize your funnel performance. Additionally, the Funnel Hub is straightforward and user-friendly, even for those without technical competence or advertising experience.
Generally, the Funnel Hub is a powerful device that assists to enhance your advertising initiatives and enhance your channel performance, making it a valuable addition to the ClickFunnels 2.0 system. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 introduced a new function called Universal Section, which permits individuals to produce reusable areas of their funnels. A Universal Section is a pre-designed and also personalized section of a channel that can be saved and also reused throughout several funnels.
The Universal Section attribute is particularly valuable for businesses that use the same design elements throughout numerous funnels. Rather than needing to recreate the exact same areas numerous times, you can simply produce a Universal Section when and utilize it throughout all your funnels.
In Addition, Universal Sections can be shared in between ClickFunnels 2.0 accounts, making it simple to collaborate with various other online marketers or organizations. This attribute saves time, enhances effectiveness, and also guarantees uniformity across your advertising and marketing campaigns.
To use the Universal Section attribute, simply produce the area you intend to recycle, save it as a Universal Section, and then add it to your other funnels. You can customize the Universal Section to fit your requirements, including altering the layout, design, and copy.
Overall, the Universal Section attribute is an important enhancement to ClickFunnels 2.0, making it less complicated for services to produce and manage their funnels. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 consists of a brand-new function called the Blog Builder, which permits customers to handle and also develop blog web content straight within the platform. The Blog Builder makes it easy for organizations to include blog site content to their funnels and also drive traffic to their sites.
With the Blog Builder, customers can develop post utilizing a drag-and-drop editor that enables them to conveniently add message, pictures, video clips, and other multimedia web content. Users can additionally select from a variety of pre-designed blog templates or create their own custom design templates.
The Blog Builder consists of features such as social media sharing buttons, comments sections, and also seo (SEO) devices, which help to enhance interaction and drive web traffic to your blog material.
Among the key advantages of the Blog Builder is that it enables organizations to manage their blog site content within the same system as their funnels. This makes it simpler to develop cohesive advertising and marketing projects that consist of both blog as well as funnel web content.
On the whole, the Blog Builder is an important enhancement to ClickFunnels 2.0, providing businesses with a efficient and also easy to use means to create as well as handle blog site content. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 is developed to offer customers with faster web page tons speeds, enhancing the customer experience and boosting conversion prices. The platform has actually made several updates to its infrastructure to attain this, including:
- Material Delivery Network (CDN): ClickFunnels 2.0 has applied a CDN to provide material to customers faster by caching possessions and serving them from web servers that are geographically closer to the individual. Why We Use Clickfunnels 2.0?
- Enhanced Server Infrastructure: ClickFunnels 2.0 has upgraded its server facilities, consisting of changing to a brand-new holding company, to boost page load speeds and also decrease downtime. Why We Use Clickfunnels 2.0?
- Smaller Sized Page Sizes: ClickFunnels 2.0 has actually maximized the size of its pages, minimizing the amount of information that needs to be downloaded by users, and also thus lowering web page tons times. Why We Use Clickfunnels 2.0?
- Improved Code Optimization: ClickFunnels 2.0 has carried out code optimization methods to make certain that the system is delivering one of the most reliable code possible, causing faster tons times.
All of these updates have actually resulted in substantial enhancements in web page lots rates on ClickFunnels 2.0. This is specifically important for businesses that rely upon quick page lots times to boost conversion prices as well as improve user interaction.
On the whole, ClickFunnels 2.0 has made significant renovations to its facilities as well as code optimization, resulting in faster page tons speeds and a better individual experience. Why We Use Clickfunnels 2.0?
New Pages Builder
ClickFunnels 2.0 functions a new Pages Builder, which gives individuals with an extra intuitive and structured method to develop and also personalize their touchdown web pages as well as funnels. The new Pages Builder consists of a drag-and-drop user interface, which permits users to conveniently include and also organize web page aspects such as text, videos, images, as well as forms.
Among the vital functions of the Pages Builder is its ability to produce responsive pages that immediately adapt to fit the display dimension of the individual’s device. This implies that businesses can develop touchdown web pages that look fantastic on desktop computers, tablets, and smart phones, without the need for additional coding or layout job.
The Pages Builder likewise includes a range of pre-designed layouts, which customers can customize to match their requirements. These design templates cover a range of various industries and also advertising and marketing goals, from lead generation to product launches.
An additional essential feature of the Pages Builder is its assimilation with various other ClickFunnels 2.0 tools, such as the Funnel Builder and the Automation Builder. This allows individuals to develop and also manage their entire advertising funnel from a single platform, making it less complicated to handle campaigns as well as track performance.
On the whole, the Pages Builder in ClickFunnels 2.0 provides companies with a adaptable and also effective tool for developing touchdown web pages as well as funnels. With its drag-and-drop interface, responsive style capacities, and also assimilation with various other ClickFunnels 2.0 tools, the Pages Builder makes it easy for services to create high-converting touchdown pages that drive sales and also interaction. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 supplies a Global Products feature that enables services to create and handle their items from a single dashboard. With Global Products, businesses can easily create item variants, established prices, take care of stock, as well as track sales performance.
One of the essential benefits of Global Products is its capacity to improve the product development procedure. Businesses can create a solitary product, and then duplicate it to develop extra variations. As an example, a service selling T-shirts can produce a product for a specific layout, and then clone it to create variants for various sizes and colors.
Another vital function of Global Products is its combination with various other ClickFunnels 2.0 devices, such as the Funnel Builder as well as the Automation Builder. This allows businesses to easily include their products to their sales funnels and also automate the sales process. Services can develop upsell and also cross-sell supplies based on the items that clients have already bought.
Global Products also includes stock administration features, which enable organizations to set supply degrees for their products and track sales performance. This helps organizations to avoid overselling their products and makes certain that they constantly have enough inventory to satisfy need.
On the whole, the Global Products attribute in ClickFunnels 2.0 offers services with a powerful and flexible tool for handling their products. With its ability to enhance the product development process, integrate with various other ClickFunnels 2.0 devices, and also take care of stock as well as sales efficiency, Global Products makes it much easier for companies to sell their products online and expand their profits. Why We Use Clickfunnels 2.0?
In the new version, you can create a customer center where your clients can access every one of their paid material. Everything will be taken care of in one area.
The ClickFunnels 2.0 Customer Center is an effective device that assists organizations handle their client relationships better. It supplies companies with a centralized area to watch and also handle customer information, connect with customers, as well as track client interactions.
One of the essential features of the Customer Center is its ability to capture as well as store consumer information. Their contact info is immediately recorded and also kept in the Customer Center when consumers communicate with a service’s sales channel or site. Companies can after that view and also handle this details, consisting of consumer name, email address, contact number, as well as acquisition background.
The Customer Center also consists of a communication module, which allows organizations to connect with their consumers via email as well as SMS. Organizations can make use of pre-built e-mail themes or produce their own custom-made layouts, and afterwards send out targeted messages to certain client sectors based upon their habits as well as interactions.
Another important attribute of the Customer Center is its integration with other ClickFunnels 2.0 tools, such as the Funnel Builder and the Automation Builder. This enables companies to produce targeted advertising and marketing projects as well as automate the sales procedure based on consumer habits and also interactions.
Generally, the ClickFunnels 2.0 Customer Center offers services with an effective tool for handling consumer connections as well as growing their profits. With its capacity to record and also keep client details, communicate with consumers, as well as integrate with other ClickFunnels 2.0 devices, the Customer Center makes it easier for organizations to offer their products online and also build resilient connections with their customers. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 Team Collaboration is a function that permits groups to collaborate on the same sales funnel jobs. This feature is especially handy for businesses that have several team members dealing with various parts of the sales channel, such as copywriters, marketing professionals, as well as designers.
With the Team Collaboration feature, teams can work together on the same sales channel in real-time. Staff member can assign tasks, leave remarks, as well as give responses on each various other’s work, which helps to simplify the process as well as enhance the general high quality of the sales funnel.
Another important element of the Team Collaboration function is its ability to regulate individual authorizations. The sales funnel proprietor can establish certain consents for each and every employee, which identifies what they can as well as can not access within the sales funnel. This aids to guarantee that sensitive information is kept safe and secure and that employee just have access to the information they need to do their jobs.
The Team Collaboration attribute also consists of a version history, which allows team members to check out as well as go back to previous variations of the sales funnel. This is particularly useful when multiple staff member are making adjustments to the very same sales funnel, as it makes sure that everybody is working from the most up-to-date variation.
In general, the Team Collaboration feature is a beneficial tool for businesses that have several employee working on sales channel projects. It enhances process, helps to preserve data protection, and guarantees that all employee are functioning from the exact same page. Why We Use Clickfunnels 2.0?
Visual Automation Builder
It is an effective function of ClickFunnels 2.0 that enables users to develop custom automation process for their sales funnels. With this feature, customers can produce automated sequences of occasions that are triggered based upon certain actions taken by their clients or leads.
This feature is designed to be straightforward and also instinctive, allowing users to conveniently produce intricate automation process without any coding or technological abilities. Users can simply drag and also go down different aspects onto the automation canvas and attach them together to create their wanted sequence.
Several of the elements that can be contributed to the automation workflow include causes, activities, as well as problems. Triggers are events that launch the automation series, such as a lead registering for a mailing list or buying. Activities are the automatic reactions that occur as a result of the trigger, such as sending out a follow-up email or adding a cause a brand-new checklist. When certain actions ought to or ought to not be set off, conditions are utilized to establish standards for.
The Visual Automation Builder additionally includes a variety of pre-built automation themes that individuals can personalize to fit their particular needs. These themes cover a wide variety of usage instances, from basic email follow-up sequences to more complex multi-step operations.
Generally, the Visual Automation Builder is an effective tool that enables users to develop customized automation process that can aid enhance their sales funnel and also improve their general advertising and marketing initiatives. Why We Use Clickfunnels 2.0?
Page Editor 2.0
Page Editor 2.0 is a powerful tool offered on ClickFunnels 2.0 that permits individuals to develop as well as personalize their touchdown web pages effortlessly. It has several brand-new functions and also renovations contrasted to the previous version, consisting of:
- A new drag-and-drop interface that enables very easy modification of page elements.
- Advanced styling alternatives that make it possible for individuals to tailor font styles, shades, as well as various other design aspects.
- A new receptive modifying setting that makes it simple to produce pages that look great on any gadget.
- The capacity to include video clips, pictures, and also various other media to web pages with simply a few clicks.
- Pre-built themes and also themes that customers can tailor to suit their requirements.
- Real-time sneak peeks of web pages as they are being edited, permitting users to see exactly how their web pages will certainly look prior to they go live.
On the whole, the Page Editor 2.0 makes it easy for customers to edit and also create touchdown web pages swiftly as well as effectively, aiding them to optimize their sales funnel as well as enhance conversions. Why We Use Clickfunnels 2.0?
Sales Funnel Stats
Channel statistics are now available in each and every single node in your funnel contractor. You’ll have the ability to see the conversion of all your web pages based on various conditions.
It’s truly handy when you split testing, Clickfunnels 2.0 makes it less complicated than ever before to track your outcomes as well as optimize your web pages for optimum conversions.
With this update, you’ll have all the data you require to make informed choices about what’s working and what isn’t. Why We Use Clickfunnels 2.0?
Shopping Cart Builder
The Shopping Cart Builder is a feature offered on ClickFunnels 2.0 that allows customers to develop fully personalized purchasing carts for their products. With this device, individuals can easily build a sales channel that consists of a shopping cart, order kind, as well as check out page done in one seamless process.
The Shopping Cart Builder has a number of features that make it an effective device for online sales, consisting of:
- Customizable order kinds that allow individuals to accumulate all the details they need from consumers, consisting of delivery and invoicing information, product options, and also more.
- Multiple settlement options, consisting of credit cards, PayPal, as well as Stripe.
- Automatic tax obligation calculations as well as delivery estimations based on the customer’s place.
- Customizable verification and also thank you web pages that can be tailored to fit the individual’s branding and messaging.
- Integration with popular email advertising as well as CRM tools, consisting of MailChimp, AWeber, and Infusionsoft.
- The capability to provide upsells and also downsells during the checkout procedure to raise earnings.
Overall, the Shopping Cart Builder is a powerful device for users seeking to offer products online. It makes it simple to develop a smooth as well as adjustable check out process that can assist increase sales as well as revenue. Why We Use Clickfunnels 2.0?
The Email Builder is a function readily available on ClickFunnels 2.0 that enables individuals to create and send out professional-looking email campaigns to their customers. With this device, customers can create custom email layouts and automate their email campaigns to reach their subscribers at the right time.
The Email Builder has a number of features that make it a powerful tool for e-mail marketing, consisting of:
- Customizable e-mail templates that can be designed to match the user’s branding as well as messaging. Why We Use Clickfunnels 2.0?
- The capacity to automate e-mail projects based on triggers such as signups, acquisitions, or various other user actions. Why We Use Clickfunnels 2.0?
- Segmentation tools that permit customers to target specific teams of clients with tailored web content. Why We Use Clickfunnels 2.0?
- A drag-and-drop editor that makes it very easy to develop professional-looking emails with no coding abilities. Why We Use Clickfunnels 2.0?
- Integration with popular email advertising tools such as MailChimp, AWeber, and also ActiveCampaign. Why We Use Clickfunnels 2.0?
- Detailed analytics and also reporting that allow users to track the performance of their email campaigns as well as make data-driven choices.
In general, the Email Builder is a powerful device for users aiming to develop and also automate their e-mail projects. It makes it very easy to create professional-looking e-mails and also automate the procedure of getting to clients, allowing customers to focus on growing their organization. Why We Use Clickfunnels 2.0?
CRM (Customer Relationship Management)
ClickFunnels 2.0 has its very own built-in CRM system called Actionetics. Actionetics is a powerful tool that permits customers to handle their clients and leads straight within ClickFunnels, without the requirement for a third-party CRM system.
Several of the attributes of Actionetics consist of:
- Contact accounts: Actionetics permits users to create thorough profiles for every of their consumers and also leads, that includes their get in touch with info, acquisition background, and also other appropriate details. Why We Use Clickfunnels 2.0?
- Email advertising and marketing: Actionetics includes an e-mail advertising and marketing automation device that allows users to send out as well as create targeted email projects to their contacts based upon their habits and also other requirements. Why We Use Clickfunnels 2.0?
- SMS advertising and marketing: Users can likewise send text messages directly to their contacts using Actionetics. Why We Use Clickfunnels 2.0?
- Follow-up funnels: Actionetics allows individuals to create automated follow-up series that send out targeted messages to leads as well as customers based on their actions. Why We Use Clickfunnels 2.0?
- Lead scoring: Actionetics includes a lead racking up system that helps users identify their most engaged leads as well as prioritize their outreach initiatives.
Generally, Actionetics is a powerful device that permits ClickFunnels users to manage their leads and also consumers better and also boost their general sales and advertising efficiency. Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 provides an effective Analytics Dashboard that enables you to track and examine your channel’s performance in real-time. With the Analytics Dashboard, you can see a failure of your web traffic resources, conversion prices, and also earnings created by each step of your channel.
The Analytics Dashboard provides you with the understandings you need to make data-driven choices and also enhance your channel for optimal performance. You can also set up customized monitoring as well as goal metrics to track particular actions and conversions that are essential to your service.
Whether you’re a novice or an experienced marketer, ClickFunnels 2.0 Analytics Dashboard provides you with the insights and data you need to expand your organization as well as take it to the next degree. Why We Use Clickfunnels 2.0?
Online Course Builder as well as Membership Sites
ClickFunnels 2.0 allows you to create and market subscriptions and also training courses straight from your funnel. This attribute makes it very easy for you to create an on-line program or subscription site as well as begin marketing it to your target market.
With the Online Course Builder, you can produce video lessons, tests, as well as various other course materials quickly. You can additionally include drip content and also schedule when your trainees will certainly obtain each lesson, making certain that they advance with the course at the best pace.
The Membership Sites feature allows you to create a secure location where your participants can access your material, consisting of programs, video clips, as well as various other unique products. You can establish different subscription degrees, control accessibility to content, and also automate persisting settlements.
By utilizing ClickFunnels 2.0 Online Course Builder as well as Membership Sites, you can monetize your proficiency as well as produce a persisting revenue stream from your expertise. It’s a powerful device for instructors, coaches, and also entrepreneurs who intend to share their experience with the world and construct a successful online company Why We Use Clickfunnels 2.0?
ClickFunnels 2.0 is an all-in-one advertising platform that uses a vast array of effective devices to assist organizations develop, maximize, and also automate their sales funnels. With attributes like the Funnel Builder, Page Editor 2.0, Visual Automation Builder, and also CRM system, ClickFunnels 2.0 supplies users with every little thing they require to produce high-converting sales funnels as well as manage their clients and leads better.
ClickFunnels 2.0 is most definitely worth taking into consideration if you’re looking for a thorough and also user friendly system to take your online service to the next level. With its 14-day complimentary test, you can try it out safe as well as see on your own just how it can benefit your organization.
So, why not give ClickFunnels 2.0 a shot today and see just how it can help you grow your service? Register for the free test and begin developing high-converting sales channels today! Why We Use Clickfunnels 2.0?