Jotform Clickfunnels 2.0

Are you tired of battling to convert site site visitors into paying consumers? Lots of entrepreneurs and also business proprietors encounter this obstacle every day, but there is an option that can change the game for you: ClickFunnels 2.0.

ClickFunnels is an all-in-one advertising service that allows organizations to create high-converting sales funnels effortlessly. Whether you’re marketing physical items, electronic downloads, or solutions, ClickFunnels offers a platform that simplifies the entire procedure of producing and handling your sales channel. And also with the recent release of ClickFunnels 2.0, the platform has come to be a lot more effective and also efficient.

In this write-up, we’ll take a deep dive into ClickFunnels 2.0 and discover all of its brand-new features and enhancements. We’ll reveal you just how to produce a sales funnel from scratch utilizing the system’s intuitive drag-and-drop user interface. We’ll also clarify exactly how ClickFunnels 2.0 integrates with various other advertising devices and platforms, such as e-mail advertising and marketing software and repayment gateways. Jotform Clickfunnels 2.0

That’s not all. We’ll also share real-life success stories of organizations that have used ClickFunnels to raise their sales and also grow their client base. You’ll learn more about the various kinds of sales funnels as well as which ones are best suited for your organization. You’ll also discover exactly how to maximize your sales funnel to maximize conversions and earnings.

ClickFunnels 2.0 is the tool you’ve been looking for if you’re serious about expanding your business as well as want to take your marketing video game to the next degree. So, get hold of a cup of coffee and also get ready to uncover just how ClickFunnels 2.0 can transform your advertising and marketing technique as well as aid you attain your organization goals. Jotform Clickfunnels 2.0

What is Clickfunnels 2.0?

ClickFunnels 2.0 is the most recent variation of the preferred advertising as well as sales funnel builder system, ClickFunnels. It’s an all-in-one option that enables companies to develop extremely effective sales funnels, from lead generation as well as opt-in web pages to sales web pages as well as upsell pages, easily. ClickFunnels 2.0 has a range of new functions and also enhancements that make it a lot more effective and effective than its predecessor.

Among the major enhancements in ClickFunnels 2.0 is the upgraded editor. The brand-new editor is much faster, much more user-friendly, and simpler to make use of, with a drag-and-drop user interface that makes it simple to develop as well as customize your sales funnels. It additionally includes a series of new templates as well as design elements that permit you to develop sensational web pages and funnels in minutes.

ClickFunnels 2.0 additionally consists of a brand-new Funnel Builder Secrets educating program, which provides step-by-step guidance on just how to build high-converting sales funnels. The program covers everything from developing opt-in web pages and lead magnets to crafting efficient sales copy and developing irresistible offers. With this training, even newbies can quickly end up being funnel-building experts.

Another brand-new function in ClickFunnels 2.0 is the One-Click Upsell function, which allows businesses to offer downsells and also upsells to consumers with simply one click. This feature can significantly boost revenue as well as improve earnings for services of all dimensions.

Overall, ClickFunnels 2.0 is a effective and efficient marketing and sales channel building contractor that can aid organizations to produce even more leads, boost sales, and expand their client base. Whether you’re a small business proprietor or a marketing professional, ClickFunnels 2.0 supplies the resources and devices you require to be successful in today’s affordable on-line marketplace. Jotform Clickfunnels 2.0

ClickFunnels 2.0 vs ClickFunnels 1.0

ClickFunnels 2.0 is the most recent version of the prominent sales channel contractor platform, ClickFunnels, as well as it includes numerous crucial distinctions and also renovations over its precursor, ClickFunnels 1.0.

• Editor: One of one of the most significant adjustments in ClickFunnels 2.0 is the editor. The brand-new editor is faster, more intuitive, as well as less complicated to use. It includes a variety of brand-new layouts, design aspects, as well as a drag-and-drop interface that makes it straightforward to create and also tailor your sales funnels. Jotform Clickfunnels 2.0
• Funnel Builder Secrets: ClickFunnels 2.0 includes a brand-new training program called Funnel Builder Secrets. This program gives detailed guidance on exactly how to develop high-converting sales funnels, consisting of lead generation as well as opt-in pages, sales web pages, as well as upsell pages. This training program can assist also newbies to swiftly become funnel-building professionals. Jotform Clickfunnels 2.0
• One-Click Upsell: ClickFunnels 2.0 includes a brand-new One-Click Upsell attribute, which allows businesses to use upsells and also downsells to customers with just one click. This feature can considerably increase earnings and boost earnings for organizations of all dimensions. Jotform Clickfunnels 2.0
• Follow-Up Funnels: ClickFunnels 2.0 includes Follow-Up Funnels, a new function that makes it possible for companies to automate their e-mail marketing projects. With Follow-Up Funnels, organizations can develop targeted e-mail projects and follow-up series that are caused based on consumer behavior, such as acquisitions or abandoned carts. Jotform Clickfunnels 2.0
• Improved Integrations: ClickFunnels 2.0 includes boosted assimilations with other advertising tools and also systems, such as e-mail advertising software program and repayment entrances. This makes it simpler for services to attach their sales funnels to their existing marketing as well as repayment systems.

In general, ClickFunnels 2.0 is an extra efficient and also effective advertising and marketing and also sales funnel home builder than ClickFunnels 1.0. It includes a range of new functions, improvements, as well as training programs that can assist businesses to produce even more leads, rise sales, as well as expand their customer base. Jotform Clickfunnels 2.0

ClickFunnels 2.0 Pricing

ClickFunnels 2.0 offers 3 main pricing plans to match companies of all budget plans and dimensions.

Prior to making a decision the right choice for your budget plan, you can sign up for the 14-day complimentary test first. Here’s a better check out each strategy as well as what it consists of:

• Basic Plan: The Basic plan sets you back $147 each month as well as includes one website, 20 funnels, one admin individual, one domain, three courses, 1,000 students, 10,000 calls, unrestricted process, limitless web pages, limitless items, unrestricted e-mail sequences, standard analytics, and also the CF1 Maintenance Mode Plan. Jotform Clickfunnels 2.0
• Pro Plan: The Pro plan costs $197 per month as well as includes all of the attributes of the Basic Plan, along with additional benefits such as 5 admin users, three domain names, 15 courses, 10,000 pupils, 25,000 get in touches with, affiliate program, API gain access to, ShareFunnels, Liquid Theme Editor, and also extra. Jotform Clickfunnels 2.0
• Funnel Hacker Plan: The Funnel Hacker plan sets you back $297 each month as well as is the most detailed strategy, consisting of all the attributes of the Pro Plan and also a lot more advantages like 15 admin customers, 9 domains, 200 courses, 20,000 students, 200,000 get in touches with, progressed analytics, and also more. Jotform Clickfunnels 2.0

ClickFunnels 2.0: Everything You Should Know

The concept behind ClickFunnels 2.0 is to provide you all the advertising and marketing tools you need to run your campaigns. Also without coding experience, you can appreciate this program’s cutting innovation.

Let’s take a look at all the impressive functions you can use on ClickFunnels 2.0. You can make a decision if this platform is good for you. Jotform Clickfunnels 2.0

• Funnel Hub

ClickFunnels 2.0 has an attribute called the Funnel Hub, which is basically a dashboard that gives a review of all your funnels in one place. From the Funnel Hub, you can see your channel statistics, including the variety of site visitors, leads, and sales for every funnel.

The Funnel Hub likewise gives access to a variety of attributes and also devices, including the channel editor, email autoresponder, as well as associate monitoring system. You can make use of the Funnel Hub to create brand-new funnels, edit existing ones, and also track your channel performance with time.

One of the crucial benefits of the Funnel Hub is that it permits you to manage all your funnels from a single location, making it very easy to track your marketing campaigns and optimize your funnel efficiency. Furthermore, the Funnel Hub is user-friendly as well as straightforward, also for those without technical knowledge or advertising experience.

On the whole, the Funnel Hub is a powerful device that assists to streamline your marketing initiatives and also improve your funnel efficiency, making it a valuable addition to the ClickFunnels 2.0 system. Jotform Clickfunnels 2.0

• Universal Section

ClickFunnels 2.0 presented a brand-new function called Universal Section, which enables users to develop multiple-use sections of their funnels. A Universal Section is a pre-designed and customizable area of a funnel that can be saved as well as recycled across several funnels.

The Universal Section feature is particularly helpful for services that use the very same layout aspects throughout numerous funnels. Instead of having to recreate the same areas multiple times, you can merely create a Universal Section when and also use it across all your funnels.

Furthermore, Universal Sections can be shared in between ClickFunnels 2.0 accounts, making it simple to collaborate with various other marketing experts or services. This feature saves time, boosts effectiveness, as well as ensures uniformity throughout your advertising and marketing campaigns.

To make use of the Universal Section function, just develop the section you wish to recycle, wait as a Universal Section, and after that include it to your various other funnels. You can customize the Universal Section to match your needs, consisting of transforming the design, copy, and also design.

On the whole, the Universal Section feature is an useful enhancement to ClickFunnels 2.0, making it less complicated for organizations to develop and manage their funnels. Jotform Clickfunnels 2.0

• Blog Builder

ClickFunnels 2.0 consists of a brand-new feature called the Blog Builder, which permits users to create as well as take care of blog material straight within the platform. The Blog Builder makes it very easy for companies to add blog web content to their funnels and also drive web traffic to their websites.

With the Blog Builder, users can develop post utilizing a drag-and-drop editor that enables them to easily add text, photos, videos, as well as various other multimedia web content. Users can also select from a variety of pre-designed blog site templates or develop their very own customized templates.

The Blog Builder includes attributes such as social media sharing buttons, comments areas, as well as search engine optimization (SEO) devices, which help to enhance involvement as well as drive traffic to your blog material.

Among the vital benefits of the Blog Builder is that it allows services to handle their blog content within the same platform as their funnels. This makes it simpler to produce cohesive advertising and marketing projects that include both channel as well as blog web content.

Generally, the Blog Builder is an useful enhancement to ClickFunnels 2.0, giving organizations with a reliable as well as user-friendly method to produce and also handle blog site content. Jotform Clickfunnels 2.0

• Page Speed

ClickFunnels 2.0 is created to supply individuals with faster web page load rates, enhancing the user experience as well as increasing conversion prices. The platform has actually made a number of updates to its framework to attain this, including:

• Web Content Delivery Network (CDN): ClickFunnels 2.0 has carried out a CDN to supply material to users faster by caching assets as well as serving them from servers that are geographically closer to the user. Jotform Clickfunnels 2.0
• Enhanced Server Infrastructure: ClickFunnels 2.0 has upgraded its server facilities, consisting of switching to a brand-new hosting service provider, to boost page load rates as well as lower downtime. Jotform Clickfunnels 2.0
• Smaller Sized Page Sizes: ClickFunnels 2.0 has actually maximized the dimension of its web pages, lowering the amount of information that requires to be downloaded and install by users, and therefore minimizing web page lots times. Jotform Clickfunnels 2.0
• Improved Code Optimization: ClickFunnels 2.0 has actually carried out code optimization methods to ensure that the system is providing one of the most reliable code possible, leading to faster lots times.

All of these updates have actually caused significant enhancements in web page lots rates on ClickFunnels 2.0. This is especially essential for companies that depend on fast web page lots times to raise conversion prices as well as enhance customer interaction.

Overall, ClickFunnels 2.0 has made considerable renovations to its facilities as well as code optimization, resulting in faster page lots rates and a much better user experience. Jotform Clickfunnels 2.0

• New Pages Builder

ClickFunnels 2.0 features a new Pages Builder, which gives individuals with a more intuitive and structured method to create and tailor their touchdown web pages and funnels. The new Pages Builder includes a drag-and-drop interface, which permits users to quickly arrange and add web page elements such as text, videos, images, and forms.

Among the vital features of the Pages Builder is its capacity to produce responsive pages that automatically get used to fit the display dimension of the individual’s gadget. This indicates that organizations can create touchdown web pages that look fantastic on desktop, tablet computers, and also mobile phones, without the demand for added coding or style job.

The Pages Builder additionally includes a range of pre-designed themes, which users can tailor to fit their needs. These design templates cover a variety of different industries and also advertising objectives, from list building to item launches.

An additional essential function of the Pages Builder is its combination with various other ClickFunnels 2.0 devices, such as the Funnel Builder as well as the Automation Builder. This allows individuals to develop and manage their entire marketing funnel from a solitary platform, making it much easier to manage projects and also track performance.

Generally, the Pages Builder in ClickFunnels 2.0 provides services with a powerful as well as versatile tool for producing landing web pages and also funnels. With its drag-and-drop user interface, receptive layout capacities, and combination with other ClickFunnels 2.0 devices, the Pages Builder makes it easy for organizations to develop high-converting landing pages that drive sales and also involvement. Jotform Clickfunnels 2.0

• Global Products

ClickFunnels 2.0 supplies a Global Products include that permits companies to produce and also manage their items from a single control panel. With Global Products, organizations can easily produce product variations, set pricing, take care of supply, as well as track sales efficiency.

Among the crucial benefits of Global Products is its capacity to improve the product development procedure. Organizations can produce a solitary product, and afterwards duplicate it to produce additional variants. A business marketing T-shirts can produce an item for a particular style, as well as after that duplicate it to create variations for different sizes and colors.

An additional important attribute of Global Products is its integration with various other ClickFunnels 2.0 tools, such as the Funnel Builder as well as the Automation Builder. This allows organizations to quickly add their items to their sales funnels and also automate the sales process. Services can produce upsell and also cross-sell provides based on the items that customers have currently purchased.

Global Products additionally consists of stock administration features, which allow services to set supply levels for their products and track sales performance. This helps businesses to stay clear of overselling their items as well as ensures that they constantly have enough stock to meet need.

Overall, the Global Products feature in ClickFunnels 2.0 gives businesses with a adaptable and also effective device for handling their items. With its capability to enhance the product production procedure, integrate with other ClickFunnels 2.0 tools, as well as handle supply and sales performance, Global Products makes it simpler for organizations to sell their products online and also expand their earnings. Jotform Clickfunnels 2.0

• Customer Center

In the brand-new variation, you can develop a customer center where your clients can access all of their paid content. Every little thing will be handled in one location.

The ClickFunnels 2.0 Customer Center is a powerful tool that helps businesses handle their customer connections better. It offers organizations with a centralized area to view and also take care of client info, interact with clients, and also track client communications.

One of the key functions of the Customer Center is its ability to catch as well as save customer info. Their contact information is automatically caught and also stored in the Customer Center when consumers interact with an organization’s sales channel or site. Businesses can after that see and manage this details, consisting of consumer name, email address, telephone number, as well as purchase background.

The Customer Center likewise includes a communication module, which enables organizations to interact with their customers with e-mail as well as SMS. Companies can use pre-built email templates or develop their very own customized layouts, and after that send targeted messages to particular client segments based upon their actions as well as interactions.

An additional crucial feature of the Customer Center is its integration with other ClickFunnels 2.0 tools, such as the Funnel Builder and the Automation Builder. This permits services to produce targeted advertising projects and also automate the sales procedure based on customer behavior and communications.

On the whole, the ClickFunnels 2.0 Customer Center provides companies with a powerful tool for taking care of customer partnerships and also growing their income. With its ability to save as well as record client details, connect with customers, and also integrate with various other ClickFunnels 2.0 devices, the Customer Center makes it simpler for organizations to sell their items online and also construct long-lasting relationships with their consumers. Jotform Clickfunnels 2.0

• Team Collaboration

ClickFunnels 2.0 Team Collaboration is an attribute that enables teams to collaborate on the exact same sales funnel jobs. This attribute is especially helpful for businesses that have multiple staff member working with different parts of the sales channel, such as developers, marketing experts, and also copywriters.

With the Team Collaboration attribute, teams can work together on the same sales funnel in real-time. Staff member can appoint jobs, leave comments, and also offer comments on each various other’s job, which assists to simplify the operations as well as enhance the total quality of the sales channel.

One more essential facet of the Team Collaboration feature is its ability to manage individual permissions. The sales funnel owner can establish particular authorizations for each staff member, which determines what they can as well as can not access within the sales channel. This aids to guarantee that delicate information is kept safe and secure which team members just have access to the info they need to do their tasks.

The Team Collaboration attribute additionally includes a version history, which permits employee to return and see to previous versions of the sales channel. This is particularly handy when numerous employee are making modifications to the very same sales funnel, as it makes sure that everybody is functioning from one of the most updated version.

On the whole, the Team Collaboration function is an useful device for companies that have numerous staff member servicing sales funnel tasks. It enhances operations, assists to preserve data safety and security, as well as guarantees that all team members are functioning from the same page. Jotform Clickfunnels 2.0

• Visual Automation Builder

It is an effective attribute of ClickFunnels 2.0 that enables customers to develop customized automation workflows for their sales funnels. With this function, individuals can produce automatic sequences of events that are set off based on details actions taken by their clients or leads.

This function is created to be user-friendly as well as easy to use, permitting individuals to conveniently create complicated automation workflows without any coding or technical skills. Users can simply drag and go down different elements onto the automation canvas as well as attach them together to produce their wanted series.

Some of the components that can be included to the automation workflow include causes, activities, as well as problems. Actions are the automatic actions that happen as an outcome of the trigger, such as sending out a follow-up email or adding a lead to a brand-new checklist.

The Visual Automation Builder additionally includes a selection of pre-built automation design templates that users can customize to fit their particular needs. These layouts cover a wide range of use cases, from simple email follow-up sequences to a lot more complicated multi-step workflows.

On the whole, the Visual Automation Builder is an effective tool that enables customers to develop custom automation operations that can help streamline their sales funnel and enhance their general advertising efforts. Jotform Clickfunnels 2.0

• Page Editor 2.0

Page Editor 2.0 is a powerful device available on ClickFunnels 2.0 that enables customers to develop as well as personalize their landing pages with ease. It has a number of brand-new features and also improvements contrasted to the previous version, including:

• A new drag-and-drop user interface that permits easy personalization of web page aspects.
• Advanced styling options that make it possible for users to tailor font styles, shades, and various other design aspects.
• A new responsive modifying setting that makes it very easy to create pages that look wonderful on any type of device.
• The capability to include video clips, photos, as well as other media to web pages with simply a few clicks.
• Pre-built design templates as well as motifs that customers can tailor to fit their demands.
• Real-time previews of pages as they are being edited, permitting individuals to see specifically just how their web pages will certainly look prior to they go online.

In general, the Page Editor 2.0 makes it simple for individuals to edit as well as develop landing web pages quickly as well as effectively, helping them to maximize their sales channel as well as increase conversions. Jotform Clickfunnels 2.0

• Sales Funnel Stats

Funnel statistics are currently available in each and every single node in your channel contractor. You’ll have the ability to see the conversion of all your pages based on different conditions.

It’s really helpful when you split screening, Clickfunnels 2.0 makes it easier than ever to track your outcomes and enhance your pages for maximum conversions.

With this update, you’ll have all the information you require to make educated choices regarding what’s working and what isn’t. Jotform Clickfunnels 2.0

• Shopping Cart Builder

The Shopping Cart Builder is a feature available on ClickFunnels 2.0 that permits individuals to produce completely adjustable buying carts for their items. With this device, individuals can easily develop a sales channel that includes a shopping cart, order form, and also checkout page all in one seamless process.

The Shopping Cart Builder has a number of attributes that make it an effective tool for online sales, including:

• Customizable order types that permit individuals to gather all the details they need from consumers, consisting of shipping and also invoicing details, product alternatives, and a lot more.
• Multiple repayment alternatives, consisting of credit cards, PayPal, and Stripe.
• Automatic tax estimations and also delivery computations based upon the user’s place.
• Customizable verification as well as thanks web pages that can be tailored to fit the individual’s branding as well as messaging.
• Integration with prominent email marketing and also CRM tools, including MailChimp, AWeber, as well as Infusionsoft.
• The capacity to supply upsells as well as downsells during the check out process to boost income.

Overall, the Shopping Cart Builder is a powerful device for individuals looking to market items online. It makes it simple to develop a personalized and seamless checkout procedure that can assist boost sales and also revenue. Jotform Clickfunnels 2.0

• Email Builder

The Email Builder is an attribute readily available on ClickFunnels 2.0 that allows customers to create as well as send professional-looking e-mail projects to their subscribers. With this tool, customers can develop customized email layouts and automate their email campaigns to reach their customers at the correct time.

The Email Builder has a number of attributes that make it an effective tool for e-mail advertising, including:

• Customizable e-mail layouts that can be created to match the user’s branding as well as messaging. Jotform Clickfunnels 2.0
• The capability to automate email campaigns based upon triggers such as signups, acquisitions, or other customer actions. Jotform Clickfunnels 2.0
• Segmentation tools that enable customers to target specific groups of subscribers with customized material. Jotform Clickfunnels 2.0
• A drag-and-drop editor that makes it easy to develop professional-looking emails without any coding abilities. Jotform Clickfunnels 2.0
• Integration with prominent e-mail advertising devices such as MailChimp, AWeber, and ActiveCampaign. Jotform Clickfunnels 2.0
• Detailed analytics and also reporting that permit users to track the performance of their e-mail projects as well as make data-driven decisions.

Generally, the Email Builder is a powerful tool for customers aiming to build as well as automate their email campaigns. It makes it simple to create professional-looking e-mails and also automate the procedure of getting to subscribers, allowing individuals to concentrate on expanding their service. Jotform Clickfunnels 2.0

• CRM (Customer Relationship Management)

ClickFunnels 2.0 has its very own built-in CRM system called Actionetics. Actionetics is an effective device that enables users to manage their clients and leads directly within ClickFunnels, without the need for a third-party CRM system.

A few of the features of Actionetics consist of:

• Contact profiles: Actionetics permits users to create thorough profiles for every of their consumers as well as leads, which includes their call details, purchase background, and also various other appropriate details. Jotform Clickfunnels 2.0
• Email advertising: Actionetics includes an email advertising automation tool that allows individuals to develop and send targeted e-mail campaigns to their get in touches with based upon their actions and various other criteria. Jotform Clickfunnels 2.0
• SMS advertising and marketing: Users can also send out sms message directly to their calls making use of Actionetics. Jotform Clickfunnels 2.0
• Follow-up funnels: Actionetics permits customers to create automated follow-up series that send out targeted messages to leads and customers based on their habits. Jotform Clickfunnels 2.0
• Lead scoring: Actionetics includes a lead scoring system that assists individuals recognize their most engaged leads and also prioritize their outreach efforts.

In general, Actionetics is a powerful tool that permits ClickFunnels individuals to manage their leads as well as consumers better and also enhance their general sales and advertising and marketing performance. Jotform Clickfunnels 2.0

• Analytics Dashboard

ClickFunnels 2.0 supplies a powerful Analytics Dashboard that allows you to track as well as assess your channel’s performance in real-time. With the Analytics Dashboard, you can see a failure of your web traffic sources, conversion prices, as well as earnings created by each action of your funnel.

The Analytics Dashboard gives you with the understandings you need to make data-driven choices as well as enhance your channel for maximum efficiency. You can also establish personalized tracking and also objective metrics to track specific actions as well as conversions that are necessary to your company.

Whether you’re a novice or an experienced marketing expert, ClickFunnels 2.0 Analytics Dashboard supplies you with the data as well as insights you need to grow your company and also take it to the following level. Jotform Clickfunnels 2.0

• Online Course Builder and Membership Sites

ClickFunnels 2.0 allows you to create and also offer subscriptions as well as programs directly from your channel. This attribute makes it simple for you to create an on-line course or membership site as well as start marketing it to your audience.

With the Online Course Builder, you can create video lessons, quizzes, as well as other course materials conveniently. You can also add drip material as well as timetable when your trainees will certainly get each lesson, making certain that they proceed through the program at the ideal rate.

The Membership Sites include allows you to develop a safe and secure area where your participants can access your web content, including courses, videos, and various other unique products. You can establish various membership degrees, control accessibility to material, and automate recurring settlements.

By utilizing ClickFunnels 2.0 Online Course Builder and Membership Sites, you can monetize your expertise and develop a persisting earnings stream from your understanding. It’s a powerful tool for business owners, instructors, as well as instructors who want to share their expertise with the world and construct a flourishing online organization Jotform Clickfunnels 2.0

Final thought

ClickFunnels 2.0 is an all-in-one marketing system that supplies a variety of powerful devices to help companies create, optimize, and automate their sales funnels. With functions like the Funnel Builder, Page Editor 2.0, Visual Automation Builder, and also CRM system, ClickFunnels 2.0 supplies individuals with whatever they require to produce high-converting sales funnels and also handle their clients as well as leads more effectively.

ClickFunnels 2.0 is most definitely worth considering if you’re looking for a thorough and also simple system to take your online service to the following level. With its 14-day totally free test, you can try it out safe and also see on your own just how it can benefit your service.

So, why not provide ClickFunnels 2.0 a shot today as well as see how it can assist you grow your organization? Register for the complimentary trial as well as start producing high-converting sales channels today! Jotform Clickfunnels 2.0