Are you tired of having a hard time to transform website site visitors right into paying clients? Lots of business owners as well as company owners encounter this obstacle every day, however there is a service that could transform the game for you: ClickFunnels 2.0.
ClickFunnels is an all-in-one advertising and marketing solution that enables organizations to develop high-converting sales funnels effortlessly. Whether you’re selling physical products, digital downloads, or solutions, ClickFunnels provides a system that streamlines the entire procedure of producing as well as handling your sales funnel. And also with the current release of ClickFunnels 2.0, the system has actually become even more effective as well as effective.
In this article, we’ll take a deep study ClickFunnels 2.0 and also check out every one of its new attributes as well as enhancements. We’ll reveal you just how to develop a sales funnel from the ground up utilizing the system’s instinctive drag-and-drop interface. We’ll likewise describe how ClickFunnels 2.0 integrates with other advertising and marketing devices as well as systems, such as e-mail marketing software as well as repayment portals. A Quoi Sert Clickfunnels 2.0
You’ll discover concerning the different types of sales funnels as well as which ones are best suited for your company. You’ll also find just how to optimize your sales funnel to make best use of conversions and also earnings.
If you’re serious concerning growing your company and wish to take your advertising and marketing video game to the next level, then ClickFunnels 2.0 is the device you’ve been looking for. Order a cup of coffee and also obtain prepared to uncover exactly how ClickFunnels 2.0 can change your marketing strategy as well as help you achieve your business goals. A Quoi Sert Clickfunnels 2.0
What is Clickfunnels 2.0?
ClickFunnels 2.0 is the latest variation of the popular marketing and sales funnel home builder platform, ClickFunnels. It’s an all-in-one option that allows companies to create highly efficient sales funnels, from lead generation and opt-in pages to sales web pages as well as upsell web pages, easily. ClickFunnels 2.0 has a range of new features and also enhancements that make it much more effective and powerful than its predecessor.
Among the significant improvements in ClickFunnels 2.0 is the updated editor. The brand-new editor is quicker, much more instinctive, and less complicated to use, with a drag-and-drop user interface that makes it straightforward to develop as well as personalize your sales funnels. It also includes a variety of new design templates and also layout elements that allow you to produce sensational web pages and also funnels in mins.
ClickFunnels 2.0 also includes a brand-new Funnel Builder Secrets training program, which gives step-by-step support on just how to develop high-converting sales funnels. The program covers everything from creating lead magnets as well as opt-in pages to crafting reliable sales duplicate and making alluring offers. With this training, also newbies can rapidly become funnel-building professionals.
Another brand-new function in ClickFunnels 2.0 is the One-Click Upsell attribute, which enables services to supply downsells as well as upsells to clients with just one click. This feature can substantially boost earnings as well as increase profits for companies of all sizes.
Overall, ClickFunnels 2.0 is a reliable and also effective advertising and marketing and sales channel building contractor that can help businesses to generate even more leads, rise sales, as well as expand their customer base. Whether you’re a local business owner or an advertising expert, ClickFunnels 2.0 offers the devices and sources you require to prosper in today’s competitive on the internet industry. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 vs ClickFunnels 1.0
ClickFunnels 2.0 is the most recent variation of the popular sales channel building contractor platform, ClickFunnels, and also it consists of several key differences and enhancements over its precursor, ClickFunnels 1.0.
- Editor: One of one of the most substantial modifications in ClickFunnels 2.0 is the editor. The brand-new editor is much faster, a lot more intuitive, and also simpler to utilize. It includes a series of new themes, layout elements, and a drag-and-drop user interface that makes it simple to develop and also customize your sales funnels. A Quoi Sert Clickfunnels 2.0
- Funnel Builder Secrets: ClickFunnels 2.0 includes a brand-new training program called Funnel Builder Secrets. This program gives detailed support on exactly how to construct high-converting sales funnels, consisting of list building and opt-in pages, sales web pages, as well as upsell web pages. This training program can assist even newbies to rapidly end up being funnel-building specialists. A Quoi Sert Clickfunnels 2.0
- One-Click Upsell: ClickFunnels 2.0 includes a brand-new One-Click Upsell feature, which makes it possible for businesses to supply downsells and upsells to clients with simply one click. This feature can dramatically raise income as well as improve earnings for organizations of all sizes. A Quoi Sert Clickfunnels 2.0
- Follow-Up Funnels: ClickFunnels 2.0 consists of Follow-Up Funnels, a brand-new feature that makes it possible for companies to automate their e-mail advertising campaigns. With Follow-Up Funnels, companies can produce targeted e-mail projects as well as follow-up series that are caused based upon customer behavior, such as acquisitions or abandoned carts. A Quoi Sert Clickfunnels 2.0
- Improved Integrations: ClickFunnels 2.0 includes boosted integrations with various other advertising and marketing tools and also systems, such as e-mail marketing software and payment entrances. This makes it easier for companies to attach their sales funnels to their existing marketing as well as payment systems.
On the whole, ClickFunnels 2.0 is an extra reliable and also effective advertising as well as sales funnel builder than ClickFunnels 1.0. It includes a variety of brand-new attributes, enhancements, and training programs that can assist businesses to generate more leads, rise sales, and expand their client base. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 Pricing
ClickFunnels 2.0 deals 3 main prices strategies to match services of all budget plans and also sizes.
Before determining the right alternative for your budget plan, you can register for the 14-day cost-free test first. Right here’s a closer take a look at each plan and what it includes:
- Basic Plan: The Basic plan costs $147 monthly and also consists of one website, 20 funnels, one admin user, one domain, three training courses, 1,000 pupils, 10,000 calls, unrestricted process, limitless pages, unlimited items, limitless e-mail sequences, basic analytics, as well as the CF1 Maintenance Mode Plan. A Quoi Sert Clickfunnels 2.0
- Pro Plan: The Pro plan costs $197 monthly as well as consists of all of the functions of the Basic Plan, along with additional benefits such as five admin users, three domains, 15 training courses, 10,000 students, 25,000 contacts, associate program, API access, ShareFunnels, Liquid Theme Editor, and also more. A Quoi Sert Clickfunnels 2.0
- Funnel Hacker Plan: The Funnel Hacker plan sets you back $297 monthly and also is one of the most extensive plan, consisting of all the functions of the Pro Plan and also much more advantages like 15 admin users, nine domain names, 200 courses, 20,000 students, 200,000 calls, advanced analytics, as well as much more. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0: Everything You Should Know
The idea behind ClickFunnels 2.0 is to provide you all the marketing tools you require to run your campaigns. Also without coding experience, you can enjoy this program’s reducing technology.
Allow’s look at all the exceptional attributes you can make use of on ClickFunnels 2.0. You can determine if this system is great for you. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 has a function called the Funnel Hub, which is basically a dashboard that offers an overview of all your funnels in one location. From the Funnel Hub, you can see your channel stats, including the number of visitors, leads, as well as sales for each channel.
The Funnel Hub also supplies access to a range of tools and also features, consisting of the funnel editor, e-mail autoresponder, and affiliate management system. You can make use of the Funnel Hub to produce brand-new funnels, modify existing ones, and also track your funnel performance gradually.
One of the key benefits of the Funnel Hub is that it allows you to take care of all your funnels from a single place, making it easy to keep track of your advertising campaigns and maximize your channel performance. Furthermore, the Funnel Hub is intuitive and user-friendly, even for those without technical experience or marketing experience.
Overall, the Funnel Hub is a powerful device that helps to enhance your advertising efforts as well as enhance your funnel performance, making it a valuable enhancement to the ClickFunnels 2.0 platform. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 introduced a new attribute called Universal Section, which allows individuals to produce recyclable sections of their funnels. A Universal Section is a pre-designed and also adjustable section of a funnel that can be saved as well as recycled across several funnels.
The Universal Section function is particularly helpful for services that use the same layout components throughout multiple funnels. Instead of having to recreate the same areas multiple times, you can merely create a Universal Section as soon as and also utilize it throughout all your funnels.
Furthermore, Universal Sections can be shared between ClickFunnels 2.0 accounts, making it simple to work together with various other marketing experts or companies. This function saves time, raises effectiveness, as well as guarantees consistency throughout your advertising projects.
To use the Universal Section function, just produce the area you want to reuse, save it as a Universal Section, and after that include it to your various other funnels. You can personalize the Universal Section to match your demands, consisting of transforming the format, layout, and copy.
In general, the Universal Section attribute is a beneficial addition to ClickFunnels 2.0, making it much easier for businesses to create and handle their funnels. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 includes a new attribute called the Blog Builder, which enables users to manage and create blog site web content directly within the system. The Blog Builder makes it easy for companies to add blog web content to their funnels and drive web traffic to their websites.
With the Blog Builder, customers can produce post utilizing a drag-and-drop editor that allows them to quickly include text, photos, video clips, and also other multimedia web content. Customers can additionally pick from a series of pre-designed blog themes or develop their very own customized design templates.
The Blog Builder includes features such as social media sites sharing switches, comments areas, and also search engine optimization (SEO) tools, which assist to boost engagement and drive website traffic to your blog material.
Among the vital benefits of the Blog Builder is that it permits organizations to handle their blog web content within the exact same platform as their funnels. This makes it simpler to develop natural advertising projects that consist of both funnel and also blog web content.
On the whole, the Blog Builder is a valuable enhancement to ClickFunnels 2.0, supplying organizations with a reliable as well as user-friendly way to take care of and create blog site web content. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 is created to give users with faster web page load rates, boosting the customer experience as well as enhancing conversion rates. The system has actually made several updates to its infrastructure to accomplish this, consisting of:
- Content Delivery Network (CDN): ClickFunnels 2.0 has implemented a CDN to provide web content to users quicker by caching possessions as well as offering them from web servers that are geographically closer to the user. A Quoi Sert Clickfunnels 2.0
- Boosted Server Infrastructure: ClickFunnels 2.0 has actually updated its server infrastructure, including changing to a new hosting supplier, to boost web page load rates and decrease downtime. A Quoi Sert Clickfunnels 2.0
- Smaller Page Sizes: ClickFunnels 2.0 has maximized the size of its pages, reducing the quantity of data that requires to be downloaded by customers, and therefore decreasing web page lots times. A Quoi Sert Clickfunnels 2.0
- Improved Code Optimization: ClickFunnels 2.0 has actually carried out code optimization strategies to ensure that the system is providing the most reliable code feasible, leading to faster load times.
Every one of these updates have resulted in substantial improvements in page load speeds on ClickFunnels 2.0. This is especially crucial for companies that count on quick web page tons times to enhance conversion rates and boost individual involvement.
In general, ClickFunnels 2.0 has made significant enhancements to its facilities and also code optimization, causing faster web page lots rates and also a better customer experience. A Quoi Sert Clickfunnels 2.0
New Pages Builder
ClickFunnels 2.0 attributes a new Pages Builder, which offers users with a more structured as well as user-friendly means to produce as well as tailor their landing web pages and also funnels. The new Pages Builder consists of a drag-and-drop interface, which enables individuals to easily include and also arrange page elements such as message, videos, photos, as well as forms.
One of the key features of the Pages Builder is its capability to create receptive pages that automatically adapt to fit the screen dimension of the customer’s tool. This suggests that businesses can produce landing pages that look terrific on desktop, tablets, and smart phones, without the demand for added coding or style job.
The Pages Builder also consists of a variety of pre-designed design templates, which individuals can personalize to match their needs. These themes cover a range of different sectors and also advertising and marketing objectives, from list building to product launches.
An additional crucial feature of the Pages Builder is its combination with other ClickFunnels 2.0 tools, such as the Funnel Builder as well as the Automation Builder. This allows users to create and manage their whole advertising and marketing channel from a solitary platform, making it less complicated to handle campaigns as well as track efficiency.
Overall, the Pages Builder in ClickFunnels 2.0 gives organizations with a flexible and also powerful tool for creating landing pages and also funnels. With its drag-and-drop user interface, receptive layout abilities, and also integration with other ClickFunnels 2.0 tools, the Pages Builder makes it very easy for companies to produce high-converting touchdown web pages that drive sales and engagement. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 supplies a Global Products feature that enables companies to develop as well as handle their products from a solitary control panel. With Global Products, companies can easily develop item variants, established pricing, manage stock, and also track sales performance.
Among the crucial benefits of Global Products is its capacity to streamline the product production process. Organizations can create a solitary product, and after that duplicate it to create additional variants. For example, a business marketing T-shirts can develop an item for a particular design, and after that clone it to develop variants for various dimensions and also colors.
Another important function of Global Products is its combination with various other ClickFunnels 2.0 tools, such as the Funnel Builder and also the Automation Builder. This enables companies to conveniently include their products to their sales funnels and automate the sales process. For example, organizations can produce upsell and also cross-sell provides based upon the products that consumers have currently acquired.
Global Products also includes inventory administration features, which permit companies to set supply levels for their products as well as track sales performance. This assists organizations to avoid overselling their items and guarantees that they constantly have sufficient stock to satisfy demand.
Generally, the Global Products feature in ClickFunnels 2.0 supplies organizations with a adaptable and effective device for managing their items. With its capacity to simplify the item creation process, integrate with other ClickFunnels 2.0 devices, as well as manage stock and also sales efficiency, Global Products makes it simpler for organizations to market their products online as well as expand their revenue. A Quoi Sert Clickfunnels 2.0
In the brand-new variation, you can produce a customer center where your consumers can access all of their paid web content. Every little thing will certainly be taken care of in one location.
The ClickFunnels 2.0 Customer Center is an effective device that aids companies handle their consumer connections better. It offers services with a centralized location to manage and also see customer information, connect with clients, as well as track customer communications.
One of the key features of the Customer Center is its capacity to record as well as store client info. Their get in touch with info is instantly recorded and kept in the Customer Center when customers connect with an organization’s sales channel or site. Services can after that check out as well as manage this info, consisting of client name, e-mail address, contact number, and also acquisition history.
The Customer Center additionally consists of a communication module, which permits organizations to connect with their clients via e-mail and SMS. Organizations can utilize pre-built e-mail themes or create their own customized themes, and then send targeted messages to particular client segments based upon their behavior as well as interactions.
Another crucial attribute of the Customer Center is its combination with various other ClickFunnels 2.0 devices, such as the Funnel Builder as well as the Automation Builder. This enables services to produce targeted advertising and marketing campaigns as well as automate the sales procedure based on consumer actions and communications.
On the whole, the ClickFunnels 2.0 Customer Center supplies organizations with a powerful tool for handling client partnerships as well as growing their profits. With its ability to store and also catch customer info, interact with customers, and incorporate with other ClickFunnels 2.0 devices, the Customer Center makes it simpler for organizations to offer their products online as well as build long-lasting relationships with their customers. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 Team Collaboration is an attribute that enables groups to collaborate on the very same sales channel tasks. This feature is especially helpful for organizations that have numerous team members dealing with various components of the sales funnel, such as copywriters, marketing experts, and also developers.
With the Team Collaboration feature, groups can collaborate on the same sales channel in real-time. Team members can designate jobs, leave remarks, and offer feedback on each other’s job, which assists to simplify the process as well as boost the overall top quality of the sales funnel.
One more crucial element of the Team Collaboration feature is its capability to regulate individual permissions. The sales channel proprietor can establish certain authorizations for each team member, which determines what they can and also can not access within the sales funnel. This aids to guarantee that sensitive information is kept safe which employee just have access to the details they need to do their jobs.
The Team Collaboration attribute also consists of a variation background, which permits team members to revert and check out to previous variations of the sales funnel. This is particularly practical when numerous team members are making adjustments to the exact same sales funnel, as it makes certain that everyone is working from the most current variation.
On the whole, the Team Collaboration feature is an useful tool for businesses that have several team members servicing sales funnel tasks. It enhances workflow, helps to preserve information security, as well as ensures that all employee are functioning from the very same web page. A Quoi Sert Clickfunnels 2.0
Visual Automation Builder
It is a powerful attribute of ClickFunnels 2.0 that allows customers to produce custom-made automation workflows for their sales funnels. With this function, customers can create automated series of occasions that are triggered based upon specific actions taken by their leads or customers.
This feature is designed to be instinctive and straightforward, permitting users to easily create complicated automation workflows with no coding or technical skills. Customers can just drag as well as go down various elements onto the automation canvas and also link them together to produce their wanted series.
Some of the aspects that can be added to the automation operations include causes, activities, as well as conditions. Actions are the computerized reactions that happen as an outcome of the trigger, such as sending a follow-up email or adding a lead to a new listing.
The Visual Automation Builder also includes a variety of pre-built automation themes that individuals can tailor to fit their details needs. These design templates cover a variety of usage cases, from easy email follow-up series to a lot more complex multi-step workflows.
Overall, the Visual Automation Builder is an effective tool that allows users to create personalized automation workflows that can help enhance their sales channel and also improve their general marketing initiatives. A Quoi Sert Clickfunnels 2.0
Page Editor 2.0
Page Editor 2.0 is a powerful device offered on ClickFunnels 2.0 that allows individuals to produce and customize their touchdown web pages easily. It has several brand-new features and renovations contrasted to the previous variation, consisting of:
- A new drag-and-drop user interface that allows for easy modification of page elements.
- Advanced styling alternatives that enable individuals to customize font styles, colors, and various other layout aspects.
- A brand-new receptive editing mode that makes it very easy to create web pages that look terrific on any type of gadget.
- The ability to include videos, photos, and also various other media to pages with simply a few clicks.
- Pre-built themes as well as themes that individuals can customize to match their requirements.
- Real-time previews of pages as they are being modified, permitting individuals to see exactly just how their web pages will certainly look prior to they go live.
Overall, the Page Editor 2.0 makes it very easy for individuals to modify and also produce landing pages promptly as well as efficiently, aiding them to enhance their sales channel as well as enhance conversions. A Quoi Sert Clickfunnels 2.0
Sales Funnel Stats
Funnel statistics are currently offered in every node in your channel home builder. You’ll have the ability to see the conversion of all your web pages based on different conditions.
It’s actually useful when you split testing, Clickfunnels 2.0 makes it simpler than ever to track your outcomes and also optimize your pages for maximum conversions.
With this upgrade, you’ll have all the data you need to make enlightened decisions regarding what’s functioning as well as what isn’t. A Quoi Sert Clickfunnels 2.0
Shopping Cart Builder
The Shopping Cart Builder is a function available on ClickFunnels 2.0 that allows customers to create totally customizable purchasing carts for their items. With this device, individuals can conveniently build a sales funnel that includes a buying cart, order type, and also check out page done in one smooth process.
The Shopping Cart Builder has a number of attributes that make it an effective device for on-line sales, consisting of:
- Customizable order forms that enable individuals to collect all the info they require from clients, consisting of shipping and invoicing info, item options, and a lot more.
- Multiple settlement alternatives, consisting of credit cards, PayPal, as well as Stripe.
- Automatic tax estimations and delivery computations based upon the customer’s area.
- Customizable confirmation and also thanks pages that can be customized to fit the individual’s branding and messaging.
- Integration with popular email advertising as well as CRM devices, including MailChimp, AWeber, as well as Infusionsoft.
- The capacity to provide upsells and also downsells throughout the checkout procedure to enhance earnings.
Generally, the Shopping Cart Builder is a powerful tool for users aiming to market items online. It makes it easy to produce a adjustable and also smooth checkout procedure that can assist increase sales and also profits. A Quoi Sert Clickfunnels 2.0
The Email Builder is a function offered on ClickFunnels 2.0 that allows users to produce and send professional-looking e-mail projects to their clients. With this tool, customers can create customized e-mail design templates as well as automate their e-mail campaigns to reach their customers at the correct time.
The Email Builder has a number of features that make it a powerful device for e-mail marketing, including:
- Customizable e-mail design templates that can be made to match the customer’s branding and also messaging. A Quoi Sert Clickfunnels 2.0
- The ability to automate email campaigns based on triggers such as signups, purchases, or various other user actions. A Quoi Sert Clickfunnels 2.0
- Segmentation tools that allow customers to target particular groups of customers with customized web content. A Quoi Sert Clickfunnels 2.0
- A drag-and-drop editor that makes it easy to produce professional-looking emails with no coding skills. A Quoi Sert Clickfunnels 2.0
- Integration with popular e-mail advertising and marketing tools such as MailChimp, AWeber, and ActiveCampaign. A Quoi Sert Clickfunnels 2.0
- Detailed analytics as well as reporting that enable individuals to track the performance of their email campaigns and also make data-driven decisions.
In general, the Email Builder is an effective device for customers seeking to construct and automate their e-mail campaigns. It makes it simple to create professional-looking emails and automate the procedure of getting to subscribers, allowing customers to concentrate on growing their business. A Quoi Sert Clickfunnels 2.0
CRM (Customer Relationship Management)
ClickFunnels 2.0 has its own integrated CRM system called Actionetics. Actionetics is an effective tool that enables customers to handle their leads and also clients directly within ClickFunnels, without the need for a third-party CRM system.
A few of the features of Actionetics include:
- Contact profiles: Actionetics allows users to produce thorough accounts for each of their leads and also customers, that includes their get in touch with details, purchase history, as well as various other pertinent information. A Quoi Sert Clickfunnels 2.0
- Email marketing: Actionetics includes an e-mail advertising and marketing automation tool that permits customers to develop as well as send out targeted e-mail projects to their calls based upon their habits as well as other criteria. A Quoi Sert Clickfunnels 2.0
- SMS marketing: Users can additionally send out sms message directly to their contacts using Actionetics. A Quoi Sert Clickfunnels 2.0
- Follow-up funnels: Actionetics permits individuals to develop computerized follow-up series that send targeted messages to leads as well as clients based upon their behavior. A Quoi Sert Clickfunnels 2.0
- Lead scoring: Actionetics consists of a lead scoring system that assists individuals determine their most involved leads and prioritize their outreach efforts.
Overall, Actionetics is a powerful tool that allows ClickFunnels customers to manage their consumers as well as leads more effectively and also improve their overall sales as well as marketing performance. A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 provides an effective Analytics Dashboard that permits you to track and assess your channel’s performance in real-time. With the Analytics Dashboard, you can see a break down of your web traffic sources, conversion prices, and also earnings produced by each step of your funnel.
The Analytics Dashboard offers you with the understandings you need to make data-driven choices as well as maximize your channel for maximum efficiency. You can likewise establish custom-made monitoring and also goal metrics to track details actions and also conversions that are important to your organization.
Whether you’re a beginner or a knowledgeable online marketer, ClickFunnels 2.0 Analytics Dashboard supplies you with the data and also understandings you require to grow your organization and also take it to the following level. A Quoi Sert Clickfunnels 2.0
Online Course Builder and Membership Sites
ClickFunnels 2.0 permits you to develop as well as market memberships and also courses straight from your channel. This attribute makes it very easy for you to create an online course or subscription site and begin marketing it to your audience.
With the Online Course Builder, you can create video clip lessons, tests, as well as other course products easily. You can additionally include drip content and also schedule when your students will certainly get each lesson, making certain that they advance with the program at the ideal rate.
The Membership Sites feature allows you to create a safe and secure area where your members can access your content, consisting of training courses, videos, and other exclusive products. You can set up various membership levels, control accessibility to web content, as well as automate recurring settlements.
By using ClickFunnels 2.0 Online Course Builder and also Membership Sites, you can monetize your experience and also develop a recurring income stream from your understanding. It’s a powerful device for instructors, entrepreneurs, as well as trains who wish to share their expertise with the globe as well as construct a flourishing online company A Quoi Sert Clickfunnels 2.0
ClickFunnels 2.0 is an all-in-one advertising system that uses a wide variety of effective tools to help businesses create, enhance, and also automate their sales funnels. With functions like the Funnel Builder, Page Editor 2.0, Visual Automation Builder, as well as CRM system, ClickFunnels 2.0 supplies users with every little thing they require to develop high-converting sales funnels and handle their customers as well as leads better.
ClickFunnels 2.0 is certainly worth taking into consideration if you’re looking for a thorough and easy-to-use platform to take your online business to the next level. With its 14-day totally free test, you can try it out safe and see on your own exactly how it can profit your organization.
Why not provide ClickFunnels 2.0 a shot today and see just how it can help you grow your organization? Sign up for the totally free trial and also begin producing high-converting sales funnels today! A Quoi Sert Clickfunnels 2.0